LUNGTA de FANCY – the journey so far…

People believed that LUNGTA had the speed of the wind and the strength of the horse to carry prayers from earth to the heavens. Inspired by ancient mythical ideas, each collection expresses spiritual beauty through characteristic draperty and luxurious fabrics. LUNGTA de FANCY is a name for the conceptual state of uniqueness and joy

LUNGTA de FANCY was founded in 2003. The British luxury brand has since grown substantially - a far cry from its origins as a bespoke one-off boutique. Despite the brand’s growth, the emphasis on the handmade and unique continues to permeate designs. Collections are imbued with the premise that every dress has an inherent character and the potential to share the individual wearer’s defining life moments.

LUNGTA de FANCY is an artful synthesis of Eastern creativity and European tailoring. Initially inspired by ancient mythical ideas of being carried to heaven, each collection expresses spiritual beauty through characteristic drapery and luxurious fabrics. Exquisite tailoring and fresh, feminine designs push aesthetic boundaries to ensure timeless but youthful clothing. LUNGTA de FANCY identifies that even unique items need to be consistent in flattering the female shape to ensure both delight and comfort.

The label counts many of the most fashion-forward among its’ fans. Celebrities including Kate Moss, Lady Gaga, Yoko Ono, Kylie Minogue, Kiera Knightly, Victoria Beckham, Rihanna, Jennifer Lopez, The Main actress for " the memories of Geisha" Michelle Yeoh, Princess Beatrice, The Duchess of Cambridge Kate Middleton, Middle Eastern royal princesses and Asian princesses, have all donned designs, attracted by the striking and directional pieces. Lady Gaga even chose 17cms high studded LUNGTA boots to wear at her London o2 Arena concert, showing the world that LUNGTA de FANCY continues to create looks for the style icons of our time.

LUNGTA de FANCY’S pieces are wearable but inherently unique due to the detail of their design. The signature features are glamour, unlikeness, extremely elegant and feminine. An emphasis on artfully draped pieces, versatility, and romance creates striking pieces. The innovative spin on classic jackets and dresses even led to the label being featured as ‘Best of Coterie’ New York in 2008 alongside Diane von Furstenberg and Vivienne Westwood. LUNGTA de FANCY has also been featured as one of the best new brand at London, New York, and Paris Fashion Weeks. The clamour for LUNGTA de FANCY continued in 2010 with the launch of an exclusive range for ‘The Weekend Room’ in Harrods

LUNGTA de FANCY is certainly a British luxury label to watch, and is accordingly expanding worldwide. It is currently stocked in some of the best global boutiques, including Harvey Nichols Dubai and H. Lorenzo Los Angeles. Reflecting its’ rightful place amongst the fashion elite, LUNGTA de FANCY now plans to open flagship stores in epicenters of fashion like Hong Kong, Tokyo, New York, Los Angeles, Dubai, and Paris from 2015. The latest 5000sqt London flagship store, opened in New Bond Street in 2010, places LUNGTA de FANCY alongside other luxury European labels such as Dolce&Gabbana, Christian Louboutin and Burburry


LUNGTA de FANCY Original label Launched specializing in bespoke dresses and art pieces, none of the same designs or patterns was being repeated every single piece was totally unique.


Launched LUNGTA de FANCY footwear range


Lily Cole was heading the first catwalk show at London Fashion Week excellent reviews followed.


Feb - Launched exclusive range of accessories mixed with Vintage watch faces with leather and luxury fabrics featured in Vogue magazine whole collection sold out within 2months.


Feb - Stocked in 17 countries worldwide, Japan, Australia, US, Canada, Russia, Italy, Spain, Greece, Hong Kong, Germany, Belgium, Bahrain, Jordan.

Sep - Showed at "Tranoi" Paris, participated "Tokyo with Love" special edition, been featured as one of the top 50 European designer label.


June - Former Royal family fan of the label, Princess Beatrice worn LUNGTA de FANCY dress at the Royal Ascot, pictures on the cover of all the major British newspapers and weekly magazines

Sep - Featured as "the best of Coterie" show in New york from 3000 designer labels worldwide.


Jan - Kate Moss worn LUNGTA de FANCY limited edition fur coat at her birthday party…the fashion secret spreads.

Feb - Featured as the best new brand at London fashion week, Mai Morimoto was interviewed as the new British Iconic designer exclusively by the former Prime Minister's wife Sarah Brown, along with the British Iconic evening hat designer Steven Jones during the fashion week.

Feb - Launched Limited Edition for Harrods weekend room – Summer feminine dresses were displayed next to Marc Jacobs and Chloe.

Feb - Summer collection arrived in Harvey Nichols Dubai.

Dec - Lady Gaga wore the 17cm LUNGTA de FANCY bespoke boots in her O2 Orena concert.

Dec - LUNGTA de FANCY opened its 5000sqt main flagship store in London, recognized as a British new Luxury label.


April - Princess worn LUNGTA de FANCY dress on the day before Prince William's wedding at lunch with the Queen Elizabeth and other royal family members.


Spring - Launched LUNGTA de FANCY Wedding collection.


Feb - LUNGTAdeFANCY show was featured as the most inspiring show during London Fashion Week by Fashion TV. " Jalouse" the venue was packed with fans, friends and celebrities.

Nov - The British singer Leona Lewis worn the blue raffled LUNGTAdeFANCY signature showpiece at her world-tour concert in Spain.


May - The LUNGTAdeFANCY 2014' Autumn/Winter show won the silver award at " International Design Award", Mai Morimoto attended the award ceremony in Los Angeles.

Sep - Celebrated the 11 years with LUNGTAdeFANCY, the Royal English Afternoon tea fashion show cased during London Fashion Week, held at the " Berkeley Hotel", Knightsbridge, London. It was a huge success attended by many Arabian Royal family members as well as fans, clients, fashion editors and celebrities.


Jan - Mai Morimoto was invited exclusively by the Prince Charles to the red carpet for " Royal Premiere".

Feb - Held the closing ceremony show and after party at London Fashion Week, Singer Stacey Jackson, Miss United Kingdom Sarah Archer, Miss England Chloe Othens, Middle Eastern princesses and International press came.